Sunday, March 4, 2012

Sunday Summations--Thank You Economy

It's LOOOONG. 61 minutes, but I watched it while making lunch one day. It's fast and absorbing. You won't be board or checking your watch...unless you're uninterested in ecommerce. [includes SWEARING]



I watched this You Tube video, marketing strategy with Gary Vaynerchuk, which--besides make me chuckle and laugh out loud--gave me a lot to think about in regards to this NEW publishing world. We've been talking about the changes for a few or more years. E-publishing has taken over where traditional publishing, and even self publishing, left off. It opened markets for people with unusual story lines and hard to place themes. It changed the business structure for authors--in good ways, mostly.

One point Vaynerchuk talked about was the Thank You Economy. It struck me that even as a traditionally published author, we ARE responsible for the Thank You. Bantam might look at all the advice this guy has and use it. Social media is becoming a huge part of marketing and promotion. But the Thank you economy he speaks of...

That is the author's.
Thanks for buying my book.
Thanks for sending me that note.
Thanks for reviewing my book. [yes, even if the review left you with a one star rating]
Thanks for friending me on Facebook.

I love how he ended his speech. It blew my mind a little and made me want to make my husband watch it... my husband insists that technology and the internet has depersonalized business. He would rather go to the hardware store or to the bank...so he can chat the with clerk or the teller. I agree, there's value in his approach that the internet has eliminated. BUT, social media has put us THIS close to our customers, our readers. In fact, the internet has brought us full circle, back to a time when personal interaction will be the winner, the money maker, the ultimate return on our investment.
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Nothing new on my writing this week. Just a few words down with hopes of getting a lot more done in the coming week. I'm getting antsy about my submissions... did I mention that last week? If I did, well it's even worse this week. hahaha.

Have a great week.
With Love,
Bethanne

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